Adorable Outerwear | About us
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Our mission is to offer women fashionable, practical coats to meet their everyday needs, whatever the weather.

Who we are:

For over 50 years, we have built our business by focusing on just one thing: Coats. We live in Montreal. Naturally this means we experience all sorts of weather, and love fashion. We design here in Canada. We manage production locally and overseas. We sell our products all over the world.

What we do:
Our brands

We have two brands we like to think of as ‘sisters’: Novelti, introduced in 1983, is one of the most widely available and recognized women’s coat brands in Canada. Sosken Studios x Marisa Minicucci is our recently introduced premium collection, inspired by the refined look of Scandinavian design. As well, we are a leading resource for private label outerwear for some of the worlds’ largest and most respected retailers. Our jackets, coats and rainwear are now sold in over 1,000 stores and in nine countries worldwide.

Our company values.

Every day our people collaborate in the pursuit of the perfect blend of fashion, innovation and value for our customers. Our investment in the people we work with has earned us the respect of our customers.

How We Work:

Our in-house design team emphasizes fashion and innovation. Our production team innovates every day to make our coats even better. They source materials from around the world that improve the look and feel of our products. We are industry leaders in the development and use of reflective designs that enhance visibility.

Beautiful + practical + innovative = value

Together we refine the make of our garments to ensure they fit well, flatter the wearer and function beautifully every day. We insist on practical performance but it must fit and look good. Unlike some, we don’t believe product excellence should mean extreme prices. We believe in value.

Lasting relationships

We also believe in building and keeping strong partnerships with our customers and manufacturers alike. Many, we are proud to say, continue for decades. That’s why AJG Apparel Inc. is a company known for our coats, our brands and the way we do business.

The ultimate compliment to us is when our customers reach for one of our coats, everyday. Join those who insist on Novelti or Sosken Studios x Marisa Minicucci coats, made by all of us at AJG Apparel Inc. We’ve got you covered, inside and out.